I consider myself a connector…my passion is introducing people to each other, and watching a business or personal relationship grow into a lifelong friendship. Another passion of mine is to celebrate my friends, family, customers, and business connections through FB messages, text messages, phone calls and special greeting cards and gifts.
I am a member of BNI (Business Networking Intl) which has helped me introduce people that I know to each other. One of the members of the BNI group I am the Ambassador for, Matt Halloran, met with me a few times in the past year. I was looking for his thoughts on how to build my SendOutCards business following a serious back fusion surgery I had. Not being able to drive, I could not attend networking events, or make appointments, and could not even work on my laptop enough to grow my business. When we met in August he asked me what my niche market was. I had no idea. SendOutCards is such a great tool, especially for businesses, that it was overwhelming to me. He said he thought racing was my niche. I told him I had tried to share how SendOutCards could benefit race teams by being able to build strong relationships with their marketing partners. I had tried that a few years earlier but it had not been that successful. I told him it needed to be bigger than just my area here in Michigan. He told me to think about it.